We empower our clients to launch their ideas
Our approach fuses strategy, design, and cutting-edge technology with a well-architected collaborative process to deliver exceptional results time and time again.
Who we build for
Higher Education
From campaign websites for advancement teams, marketing sites for major schools, to portals for students, faculty, and staff, Braid has completed projects for various types of stakeholders at major U.S. universities.
Startups
Braid helps startups in a variety of ways. We help startups improve their web presence by moving them from DIY/freelancer sites to professional ones, and we help tech and SaaS entrepreneurs build early versions of their products to gain traction and obtain Seed and Series A funding.
Small & Midsize
Braid builds professional websites for a variety of small and midsize businesses (SMBs) including restaurants & breweries, law offices, private healthcare practices, architectural firms, real estate brokerages and automotive groups.
Enterprise
We have a wealth of experience creating websites, dashboards, and other digital software for enterprise customers. From garnering widespread stakeholder buy-in, conforming to accessibility, privacy, and security specifications, following detailed procurement processes, implementing single sign-on, or integrating with existing enterprise software, Braid has the skills for large enterprise projects.
Publications
Having created websites for numerous online newspapers, journals, and magazines, Braid is deeply knowledgeable in editorial design and implementation. We can build you a comprehensive digital home for your publication, design you a bespoke storytelling experience for a single piece, or create a custom content-editor workflow to manage your newsroom.
Nonprofits
Nonprofits are a key driver of the common good. As drivers of positive impact, we treasure any opportunity to bolster the efforts of nonprofits that we ideologically align with to serve our city, country, and world. Braid provides discounted rates and prices to nonprofits.
Public Sector
Public sector websites often house a vast collection of features, including GIS data, e-commerce for taxes & utilities, and calendars & events. They prioritize user experience, functionality, and accessibility & security compliance. Braid has the capabilities to build large scale websites for libraries, local and state governments, public schools, and other public organizations.
How we build

Strategy
Start with why. Understand your business, industry, and highest goals. Offer a third-party and technical perspective. Get everyone on the same page. Craft a clear vision and make an intentional plan of execution.
Services
Discovery & strategy
Business strategy
Requirements definition
Planning & milestones
Project management
Information architecture
Content strategy
Design strategy
Application architecture
SEO best practices

Design
Create with purpose. Design with the end-user in mind. Commission the most talented designers in the nation. Deeply care about form and function. Establish a design system and language and use it to create a beautiful and cohesive product.
Services
Design exploration
Page designs
Responsive design
User experience (UX) design
User Interface (UI) design
Design systems
Design presentations, feedback rounds & iterations

Engineering
Execute with skill. Write high quality code. All in-house. Care about performance and maintainability. Faithfully render the designs in the browser or device. Test thoroughly.
Services
CMS development
Application Programming Interface (API) development
Custom integrations
DevOps & deployments
Browser & device testing
Accessibility
Performance tuning
SEO configuration
Tech
Large Language Models (LLMs)
Agents
Vue
React
JavaScript
iOS & Android
Drupal
HTML
CSS
Node
MySQL
Cloudflare
Amazon Web Services

Delivery
Take the project to completion and beyond. Deploy on performant, scalable, and resilient infrastructure. Set up a plan for uptime monitoring and disaster recovery. Ensure client happiness. Establish means for the product to continue to evolve.
Services
Hosting & maintenance
Software updates
Uptime monitoring
Backups & disaster recovery
Training
Software warranty
Maintenance contracts
Support & enhancement retainers