Custom web applications, engineered for real production use.

Bod.Coach, an AI personal trainer Braid designed and engineered as a full product
Bod.Coach, an AI personal trainer Braid designed and engineered as a full product
When your idea outgrows a website, you need a product engineering team.

When your idea outgrows a website, you need a product engineering team.

Braid designs and engineers web applications end to end: customer portals, operational dashboards, internal tools, and full digital products. We have helped founders reach funded MVPs, built a digital exhibit that brought 600 museum artifacts to the world for the International Tennis Hall of Fame, and engineered a custom e-commerce platform that sent Teak & Twine's sales soaring.

Application work is the heart of our Digital Innovation offering: bespoke storytelling experiences, marketplaces, dashboards, and products with no off-the-shelf answer. We scope the architecture, design the experience, write the code, and stay through deployment and beyond.

Teak & Twine's custom e-commerce platform, engineered by Braid
Teak & Twine's custom e-commerce platform, engineered by Braid

When your idea outgrows a website, you need a product engineering team.

Modern applications increasingly ship with intelligence built in. Bod.Coach pairs a full coaching product with AI at its core, and our custom domain-specific AI agents practice brings the same production discipline to agentic features inside the applications we build.

What we build when a website is only the beginning.

Portals & dashboards

Authenticated experiences for customers, members, students, and staff, with role-based access and the reporting views each audience actually needs.

Internal tools

Purpose-built software for the operations your team runs every day: intake queues, review workflows, admin panels, and the automations that connect them.

Product MVPs

Early versions of your product built to gain traction and win Seed and Series A funding, scoped so the first release proves the idea without burning the budget.

APIs & integrations

Well-documented APIs, third-party integrations, and single sign-on, engineered so your application talks cleanly to every system around it.

Complex workflows

Multi-step processes with approvals, notifications, and state that has to be right every time. We model the workflow carefully before we write the code.

Production engineering

Durable infrastructure, monitoring, testing, and deployment pipelines, so the application holds up under real customers and real data.

Bod.Coach
Bod.Coach

Bod.Coach

An AI personal trainer that coaches you entirely over text. Braid designed and engineered the complete product, from the coaching experience to the agent infrastructure behind it. Read the Bod.Coach case study.

Have a product idea or an internal tool that needs building?

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